Market Systems

Our Approach

Our roots in agribusiness and our connections to global industry networks help us understand the complexity of market systems, behavioral governance structures, and the motivation of market actors. We facilitate linkages and build trust among market actors to drive market systems behavior change and enable them to adapt to market fluctuations. Our private sector engagement models ensure that enterprises, producers, and entrepreneurs offer improved economic opportunities for rural communities and marginalized groups. We help them invest their own resources in business-savvy ideas and, over time, adapt and scale successful innovations.  

We explore the use of cutting-edge technologies — like drone delivery and AI chatbots — and support businesses as they seek to transform their business models. In challenging environments, including conflict environments, we work with enterprises to implement new business opportunities which use co-investment grants to reduce risk and ultimately generate income and employment opportunities, especially for women and young people.